The best way to write is to write.
A blog about technical writing in Los Angeles, LA in general, and other things...
Showing posts with label tech writer. Show all posts
Showing posts with label tech writer. Show all posts

Tuesday, February 17, 2009

Tech Writer Tales: Ptomaine Tommy's and Mrs. Hummel's Pies

I was born and raised in Los Angeles, as was my dad. This is a story about L.A. back in the good old days. Its telling requires a little background.

My dad's parents emigrated from Sicily at the turn of the century (the 20th century, not this one). In the early 1920's they moved from New Jersey to California, to remove themselves, as the story goes, from an increasing involvement with the... Cosa Nostra. But that's another story.

Where they lived was in the portion of East Los Angeles called Lincoln Heights. Back up toward the hills there is the area known as Happy Valley, and that's where my grandparents owned a corner grocery store, lived in the house behind it, and also owned the small apartment court next door - some of the tenants were our relatives. The store and "the courts" are still there.


The store and the courts today

There were a couple of celebrities who came from that neighborhood whose families were customers of my grandparents, including the big cat trainer Melvin Koontz, and Robert Preston of The Music Man fame, whose parents, Mr. and Mrs. Meservey, were friends of my grandparents. I have a couple of stories from my dad about Mel Koontz that I'll tell at another time.

I never knew my grandparents, but have always had a great fascination for my Sicilian roots (genealogy in general, actually). So I've spent quite a bit of time over the years interviewing family members for their recollections. Anyway, recently I found a great Lincoln Heights history website, and printed off some pages to send to my dad for his birthday. As I hoped, my dad's reminiscences about what I sent him have resulted in some neat stories that I've decided to share here.

Today's story is about a local burger joint in Lincoln Heights on N. Broadway called Ptomaine Tommy's. According to the story, Ptomaine Tommy's was the originator of the "chili size," the hamburger covered with chili. The Lincoln Heights history site writes about it here (scroll down the page), and this is what my dad had to say about Ptomaine Tommy's and Mrs. Hummel, another of my grandparents' customers.

The timeframe was the 1930's and 40's, that period sandwiched between the Great Depression and World War II. As today, things were not easy, and part of what my dad says resonates.

Another favorite place of ours, as teenagers, was the place called "Ptomaine Tommy's" as it was famed for its chili, and they invented the dish of a hamburger patty smothered in chili, called a "chili size." What made their chili different was the beans (pintos) were cooked separate from, not cooked in with the meat chili. When you ordered chili and beans, the guy would put a big ladle of beans in a bowl, then ask, "Do you want mild, medium, or hot chili, over the beans?"

Then he'd ask, "Do you want a smother of chopped onions?" (They did not put cheddar cheese on their chili.) Believe me, if you said you wanted hot chili, you'd darned well better have an asbestos mouth! (I never got beyond medium).

The other thing I want to add to your knowledge of the place was they were also famed for their pies. Many people just assumed they were baked on premises, but the people of our little valley all knew the pies were all baked by one of our customers, a lady named Mrs. Hummel, from Germany.

Her husband was disabled in a work accident and could no longer work. She had three kids to raise, and everyone knew of her fantastic fruit pies. So, one of the neighbors, an LAPD cop, went to Ptomaine Tommy's and asked them if they'd try the apple pie he'd brought. Well, one taste and the deal was made; Mrs. Hummel then made all of Ptomaine Tommy's pies, and she financed her family!

She was an amazing lady, in being able to care for an ailing husband, raise three kids, and bake pies seven days a week. She had a carpenter remake a chicken coop into a cooking/baking area, piped with water and natural gas.

She used nothing but rendered pork fat in her pie crusts, and I've never, ever, tasted such tender, flaky, tasty crusts. She had a cauldron on a small stove, and rendered (melted) the long sheaves of pork fat sliced off the pig's bellies. As a kid, I'd have to put these huge packages of "leaf lard", wrapped in Dad's butcher paper, on my shoulder and walk a block down to her house. Obviously, sanitation codes then aren't what they are today, as the pies were obviously not baked/made under the most sanitary conditions?

She was so thrifty that in the rendering of the leaf lard, little pieces of meat and crispy fat would float to the top of the vat. She'd skim these off and sell them in paper bags to the Mexican folks in the Valley, as they considered them a delicacy. Our store never sold her pies, only commercial pies, as Dad knew most of the Valley residents who wanted a "Hummel Pie" bought it directly from her.

Even Dad, who was a dessert freak, would often phone her and order one of her apple or cherry pies. I'd then go pick it up from her, and Dad would deduct the cost from Mrs. Hummel's tab at the store (in those days, everything was done/transacted on the "honor system").

And a lot of movie stars did drive all the way over to "The Heights" for a bowl of chili, or a "size."


Downtown LA from Lincoln Heights

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Thursday, January 22, 2009

Tech Writer Tales: Men in Blue Black

This morning I was reminiscing over one of my most memorable technical writing assignments: a project to create a product-technology-sales book to complement a training film take-off on the movie Men in Black.

The year was 1999. The client was Alpine Electronics of America, the awesome car audio company. The assignment was to introduce the company's new products and technology to Circuit City's car audio sales staff nationwide.

The challenges were several:
--The sales staff training occurred before store opening over a couple of weekends to all 5000 salespeople nationwide. We wanted to make it worthwhile for the sales staff who would be coming in before 8am weekend mornings.
--The other car audio company lines that Circuit City carried were also introducing their new products during the same training sessions, using video presentations and written material, and the competition was fierce.
--We had approximately 45 minutes for our presentation.
--The impact of these presentations, particularly the video presentations, had become increasingly dramatic over the past several years, and we wanted to produce something truly memorable.

Producing the film was The Association media production company in Burbank, and Corporate Knowledge, Inc. (CKI) in Toluca Lake would produce the accompanying written materials. To learn how we could fashion the most effective training session, my boss at CKI and I visited numerous Circuit Citys to survey their car audio sales teams as well as their installation teams. If you have ever done surveys, real surveys, you know that you must throw your pre-conceived notions out the window because the real circumstances are never what others think they are. That was the case here too.

Armed with our survey results, we now knew that the overall presentation needed to convey key product and technology details (why and how to sell the product), as well as teach basic sales techniques. We also had the list of presentation objectives identified by the Alpine stakeholders. Now to package it in engaging fashion!

The fine fellows at The Association came up with a terrific idea for the video. The movie Men in Black had been out a year or so and was still popular, and since the subject was car audio, why not capitalize on a popular theme and make the environment a rolling one? A lot of the footage was shot in and around autos, using a variation of the famous MIB "neuralyzer." Audio component combinations were presented as burger menus at a drive-through, including the "royale" made famous in Pulp Fiction a few years before. It was over-the-top campy, but really conveyed key points about Alpine products and how to sell them. Here are links to two short clips, though I am hoping to be able to post a link to the entire video - even after all these years, I still really love it.
Courtesy of The Association:
Men in Blue Black clip
Men in Blue Black additional clip

I would be writing the new technology portion of the manual, so while others were formulating the sales technique portions, I got to work understanding Alpine's very sophisticated audio technology, absorbing all their technology documents and even attending their in-house classes for dealers and installation technicians. (There was one poor tech support soul who was my primary subject matter expert, and I'm sure he was very, very glad to see the project finished.)

Anyway, once I had some understanding of what, at that time, made an Alpine an Alpine (noise cancellation, their then-brand new intelligent information delivery system, ergonomic design, digital/analog conversion, Barcus-Berry Electronics and so on), then came creation of the manual. To match the tone of the overall presentation (Men in Blue Black, remember) it had to be simple and hip. It's not so easy to be simple or hip describing the 4 volt pre-out with a DC to DC converter, or the newest vibration dampening for Alpine's CD players!

The training manual ended up being about 100 pages, with lots of straight sales technique, descriptions of new models, how to sell Alpine's technology in a "features and benefits" manner, a complete car audio terms glossary, a product decoder and so on. I was just looking through my copy of the training book, and I still think it's an awfully good product.

In best resume-writing fashion, I cannot fail to mention the accomplishments. The training presentations were successfully delivered to the Circuit City sales teams. I attended one of the "screenings."
--We accomplished all the stakeholder objectives with high ratings
--The sales teams very much liked the film, and by survey felt it was the best presentation that year
--The personnel's understanding of Alpine's technology and new products increased
--The personnel found the training manual helpful, many stating that they would study it and wanted to keep it for reference. Some sales managers used it for basic sales training thereafter
--The presentation handled the key obstacles we identified during the survey process
--85% of the attendees returned the post-presentation survey (via fax) to the client, an overwhelming response

Thanks for reading!
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Wednesday, January 21, 2009

Pounding the Pavement, and Résumés

Even the occasional mallard can be found visiting Target
All right. I am job hunting. As a contract technical writer, I am prepared to have to do this from time to time. In fact, the last three Christmas holidays I have been without a project. It's nice to have free time for holiday activities and family, but it's better if such a break can be predicted.

The last two years I have been on projects that were scheduled to extend through or past the holidays, but in each case I was laid off - in 2007 the day before Thanksgiving, and in 2008 on election day. Therefore, in spite of the clearly troubled times in which we currently find ourselves, my attitude is "different new year, same situation." This is how I am personally whistling past the graveyard of the ritual doomsday purveyors (yes, I mean the media).

Anyway, at the moment my attention is on updating my résumé, forwarding it to fruitful-looking recruiter databases, completing my LinkedIn profile and related tasks. Because I forward my résumé in electronic format, and because I am a technical writer, not only must I have a visually appealing document, it must also be able to be machine-read for databases. So the first question is whether to not use tables and columns (which might make electronic scanners unable to glean necessary information). I have opted to design it for visual appeal instead of for the ease of machines.

Some of the online job boards will scan your uploaded résumé and then auto-populate skills and work history fields which you can then edit. I have not seen one do a perfect job of it, so I don't know whether a successful auto-population is a good test of the visual appeal versus machine-readability question. If anyone can provide insight on this, please do post a comment.

Next, I have never included an objective on my résumé, and a review of a few résumé-writing advice sites offer differing opinions on whether to include one.

This article points out that an objective can be useful if you are applying for a specific position at a particular company, but that for a "general use" résumé, an objective may have less value:
Resume Tips and Job Hunting Advice from the Emurse Blog

And here are a couple of interesting things I've read today regarding résumés and job hunting:
Researching Keywords in Employment Ads
What to do if you’re laid off in 2008 recession (post is from January last year)
Resume Design from the OWL at Purdue
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